Improve your Site's Ranking (SEO)

 Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your website more visible to people who are using search engines (like Google) to find your product or service.But does your blog content really help your business organically rank on search engines? In this article, you’ll find the answer to this question and more. Get ready for an in-depth exploration into the world of blog SEO, the factors that affect it, and tips to start optimizing your blog site for the search engines.

 

Publish Relevant, Authoritative Content :

Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

 

1.    Keywords

 

●      Multiple Keyword Phrases :

It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both "biomedical engineering jobs" and "biomedical engineering careers". Ranking for "student affairs" and "dean of students" or "gender discrimination" and "violence reporting procedures" with a single page is unlikely.  If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.

 

●      Placing Keywords :

Once your keyword phrase is chosen for a given page, consider these questions:  Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)? Can I use part or all of the keyword phrase in the page title? Can I use part or all of the keyword phrase in page headings and subheadings? Answering yes to these questions can improve your search engine ranking.

 

Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

 

Update Your Content Regularly :

You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed. 

 

2.    Blogging :

 

3.    Have a link-worthy site :

 

4.    Use alt tags :

Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.