What Is Schema Markup :
Schema
markup, also known as structured data, is the language of search engines, using
a unique semantic vocabulary. It is code used to more clearly provide
information to search engines in order to understand your content. In turn,
this helps provide users with better, more accurate information in the rich
snippets that are displayed beneath the page title.
In
other words, Schema markup, also known as structured data, is the language of
search engines, using a unique semantic vocabulary. TopSpot SEM does a great job breaking down
what is semantic vocabulary.
It
is code used to more clearly provide information to search engines in order to
understand your content. In turn, this helps provide users with better, more
accurate information in the rich snippets that are displayed beneath the page
title.
Have
you heard the words Schema.org, Schema Markup, Structure Data thrown around in
conversation? Have they left you scratching your head, wondering what the heck
your teammates (especially web developers) were talking about? Well, you are in
luck! We’re clearing the fog so you know exactly what they are, why they
matter, (and can get more out of all that technical talk).
What
Types of Schema Markups Are There?
There
are hundreds of different Schema Markup types because there are so many
different questions people turn to search engines to answer.
You
may ask yourself, well, are there certain schema that only works on certain
search engines? Since the big search engines (Google, Bing, Yandex, and Yahoo!)
are collaboration as we mentioned, the answer is no. All of them are looking
for and reading the same information.
Schema.org
is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help
you provide the information their search engines need to understand your
content and provide the best search results possible at this time. Adding Schema Markup to your HTML improves the way your page displays in SERPs by
enhancing the rich snippets that are displayed beneath the page title.
1.
Organization Schema Markup
2.
Person Market Schema Markup
3.
Local Business Schema Markup
4.
Product & Offer Schema Markup
5.
Breadcrumbs Markup
6.
Article Schema Markup
7.
Video Schema Markup
8.
Event Schema Markup
9.
Recipe Schema Markup
10.
Rating/Review Schema Markup
One
of the latest evolutions in SEO is called schema markup. This new form of
optimization is one of the most powerful but least-utilized forms of SEO
available today. Once you grasp the concept and method of schema markup, you
can boost your website in the search engine result pages (SERPs).
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